Outdoor advertising has traditionally been one of the most powerful forms of advertising money can buy, and it’s even more crucial to rely on it today because consumers spend more time outdoors than they do watching television, reading the newspaper, or listening to the radio. The final reminder of your product or service is outdoor advertising. The point-of-sale before the point-of-sale is the point-of-sale before the point-of-sale.
The gap between the in-home message and the out-of-home purchase is bridged by outdoor advertising.
When it comes to last-minute impulse purchases, the “last word” advantage is never more clear.